Proudly serving New England since 1928


Founded in 1945 in Fond du Lac, WI with the invention of the first practical paint roller for consumers, Shur-Line is a leading designer and manufacturer of paint application products. A Newell Rubbermaid (NYSE: NWL) company, Shur-Line markets a full line of innovative paint application and paint-related products for do-it-yourself consumers and professional contractors under the Rubbermaid and Shur-Line brands. Today, Shur-Line is headquartered in St. Francis, Wisconsin and employs 800 people.